Innovation Norway needs a Digital Asset Management system (DAM system) which will function as a national content bank for Norwegian organisations and businesses, national and international press, tour operators as well as Innovation Norway, the Ministry of Foreign Affairs and the rest of Team Norway, so that it is possible to make available, share and distribute all types of files and content.

In addition, Innovation Norway needs a brand centre for the dissemination and safeguarding of two main brands, the brand Innovation Norway and Merkevaren Norge, Norway’s national brand. These two systems must be delivered from the same tenderer and must therefore integrated into a single system.